Our Purpose

“NEWtritious™ is Delicious”™

It’s a given: To be successful in the food industry, one’s food has to be tasty!  We take taste very seriously at NEWtritious. So seriously, in fact, that our company’s slogan: “NEWtritious is Delicious™ ” is worded as a statement of fact! For us, this slogan is not just a commonly held goal towards which we strive. It’s a fact. Our products are delicious, or we won’t market them. It’s as simple as that.

NEWtritious Foods, What’s Your Function?

At NEWtritious™, we take pride in the fact that we’ve developed and market Functional Foods and Beverages.  For us, it’s not enough that our foods are tasty.  Though, they certainly must be that.  To earn the moniker of a functional food or beverage, the nutrition provided by our products must be substantial enough to fulfill a certain role in one’s diet or have the ability to fulfill a therapeutic purpose.  Although we have strategically designed many of our products to support therapies offered in the healthcare setting, until we have successfully completed enough clinical trials to adequately substantiate that they are worthy of therapeutic claims, we will market them only for their ability to deliver a substantial portion of one’s daily intake of essential nutrients.  Accordingly, most of our products contain a “meal-size portion” or more of the nutrients recommended for daily intake.

Raising the Bar on Nutrition

We don’t just put a smattering of vitamins or minerals in our products, so we can say our products contain them and mislead someone into believing that the smattering is both bio-available and in sufficient quantity to actually be good for you.  We make sure that our products are designed to deliver the nutrition we put in them; and we put the quantities and most absorbable forms of these nutrients, so that one can absorb them and benefit from them.

We also don’t just dump-in huge quantities of miscellaneous nutrients to give the false impression that you’re getting a lot of nutrition.  There’s a science to our formulations. Some ingredients compete against others for their absorption. And, some actually counteract the antioxidant qualities one hopes to receive by taking vitamins and minerals. We focus on those nutrients in which most people in Western society are deficient. For instance, we don’t add Copper to our formulations, as much of the water system utilizes Copper pipes and Copper is readily prevalent in our drinking water.  Moreover, Copper competes against Magnesium for absorption, and many are deficient in Magnesium, a mineral that is needed for heart health.

We scientifically combine selected ingredients based on their bio-availability and how well they might aid in the bio-availability of other nutrients, which might be harder to absorb. For instance, certain vitamins are soluble and subsequently absorbable when taken with fats; while others require water. Our formulations have both, in adequate quantity and proportion to support optimum absorption.  Similarly, certain minerals, such as Calcium, are more easily absorbed, when taken in conjunction with Vitamin D and Magnesium.

We’re raising the bar on Nutrition and we proudly display the forms of the vitamins that we use, because not all forms are absorbed equally. And we want you to know the quality and quantity of the forms we use at NEWtritious.

• Gluten Free
• No Artificial Flavors
• No Artificial Colors
• No Artificial Sweeteners
• No Artificial  Preservatives